Course description
Identify the elements of an online marketing plan and the design of an effective commercial website.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. BASIC MARKETING CONCEPTS
1.1. Marketing: concept and evolution.
1.2. Market elements.
1.3. Marketing variables.
1.4. Marketing plan.
2. INTERNET MARKETING
2.1. Digital marketing plan.
2.2. Product.
2.3. Price.
2.4. Distribution.
3. PROMOTION AND ONLINE PROMOTIONAL TOOLS
3.1. Email campaigns.
3.2. Banners.
3.3. Classified ads.
3.4. Affiliate programmes.
3.5. Search engines.
3.6. Autoresponders.
3.7. Newsgroups.
3.8. E-newsletters.
3.9. Customer relationship management (CRM) software.
4. DESIGNING AN EFFECTIVE COMMERCIAL WEBSITE
4.1. Introduction.
4.2. How content influences design.
4.3. Narrative style.
4.4. Loading time.
1.1. Marketing: concept and evolution.
1.2. Market elements.
1.3. Marketing variables.
1.4. Marketing plan.
2. INTERNET MARKETING
2.1. Digital marketing plan.
2.2. Product.
2.3. Price.
2.4. Distribution.
3. PROMOTION AND ONLINE PROMOTIONAL TOOLS
3.1. Email campaigns.
3.2. Banners.
3.3. Classified ads.
3.4. Affiliate programmes.
3.5. Search engines.
3.6. Autoresponders.
3.7. Newsgroups.
3.8. E-newsletters.
3.9. Customer relationship management (CRM) software.
4. DESIGNING AN EFFECTIVE COMMERCIAL WEBSITE
4.1. Introduction.
4.2. How content influences design.
4.3. Narrative style.
4.4. Loading time.