Course description
Define the objectives and strategies to become a digital company in today's context of profound change, innovating in digital products and services.
Course content
1. CRM
1.1 Introduction
1.2 Stages of the CRM process
1.3 Benefits and advantages
1.4 Implementation
1.5 Is your company ready?
1.6 Most common mistakes
1.7 CRM to solve company problems
2. MONITORING AND ACTIVE LISTENING
2.1 Why is it important?
2.2 Tips for active listening
2.3 Advantages of active listening
2.4 Monitoring tools
1.1 Introduction
1.2 Stages of the CRM process
1.3 Benefits and advantages
1.4 Implementation
1.5 Is your company ready?
1.6 Most common mistakes
1.7 CRM to solve company problems
2. MONITORING AND ACTIVE LISTENING
2.1 Why is it important?
2.2 Tips for active listening
2.3 Advantages of active listening
2.4 Monitoring tools