Course description
Carry out strategic reflection when making decisions on internationalising the company effectively from an organisational point of view, both when going abroad and when consolidating abroad, acquiring knowledge of business internationalisation and its tools, international marketing, barriers to international trade, payment methods, logistics and transport.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. BUSINESS INTERNATIONALISATION AND ECONOMIC GLOBALISATION.
1.1. What business internationalisation is.
1.2. Globalisation and the factors behind it.
1.3. Managing a company in a globalised economy.
1.4. Trade and the comparative advantage of countries.
2. INTERNATIONALISATION AND BUSINESS MANAGEMENT.
2.1. Internationalisation and business management.
2.2. Case study on managing internationalisation.
2.3. The challenges of expatriation: an empirical approach.
2.4. HR policies in multinational companies.
3. INTERNATIONAL MARKETING.
3.1. Strategic management and marketing.
3.2. The concept of strategy.
3.3. Strategic management.
3.4. Market orientation.
3.5. The company's marketing strategy.
3.6. Sales management.
3.7. Strategic market analysis and diagnosis.
3.8. Competitor analysis.
3.9. Marketing and the company's international expansion.
4. BARRIERS TO TRADE.
4.1. Customs.
4.2. The internal market.
4.3. European Union customs law.
4.4. The common customs tariff.
4.5. The Harmonised System (HS) and the Combined Nomenclature (CN).
4.6. The customs tariff.
4.7. Import customs procedure.
4.8. Customs transit.
4.9. International road transport.
4.10. Binding information.
4.11. Customs duty reliefs.
4.12. End-use.
4.13. Suspension of customs duties.
4.14. Tariff quotas.
4.15. Tariff ceilings.
4.16. Anti-dumping duties.
4.17. Countervailing duties.
4.18. Origin of goods.
4.19. Customs value.
4.20. Customs debt.
4.21. Customs-approved treatments.
5. INTERNATIONAL LOGISTICS AND TRANSPORT.
5.1. What Incoterms are.
5.2. International transport.
5.3. Transport insurance.
5.4. Foreign trade glossary.
6. PAYMENT METHODS AND FINANCIAL INSTRUMENTS FOR INTERNATIONALISATION.
6.1. Exchange rate risk hedging strategies.
6.2. Factoring as a tool to cover the risk of non-payment.
6.3. Forfaiting as a multiple hedging and financing mechanism.
6.4. Confirming.
6.5. International payment and collection methods.
6.6. Export financial support.
6.7. Development aid fund.
7. TOOLS FOR INTERNATIONALISATION.
7.1. Foreign trade documents.
7.2. International contracts.
7.3. ICEX.
7.4. Foreign trade institutions in Spain.
7.5. Main international economic organisations.
7.6. Useful websites for exporters.
8. INTERNATIONALISATION PLAN (PRACTICAL).
1.1. What business internationalisation is.
1.2. Globalisation and the factors behind it.
1.3. Managing a company in a globalised economy.
1.4. Trade and the comparative advantage of countries.
2. INTERNATIONALISATION AND BUSINESS MANAGEMENT.
2.1. Internationalisation and business management.
2.2. Case study on managing internationalisation.
2.3. The challenges of expatriation: an empirical approach.
2.4. HR policies in multinational companies.
3. INTERNATIONAL MARKETING.
3.1. Strategic management and marketing.
3.2. The concept of strategy.
3.3. Strategic management.
3.4. Market orientation.
3.5. The company's marketing strategy.
3.6. Sales management.
3.7. Strategic market analysis and diagnosis.
3.8. Competitor analysis.
3.9. Marketing and the company's international expansion.
4. BARRIERS TO TRADE.
4.1. Customs.
4.2. The internal market.
4.3. European Union customs law.
4.4. The common customs tariff.
4.5. The Harmonised System (HS) and the Combined Nomenclature (CN).
4.6. The customs tariff.
4.7. Import customs procedure.
4.8. Customs transit.
4.9. International road transport.
4.10. Binding information.
4.11. Customs duty reliefs.
4.12. End-use.
4.13. Suspension of customs duties.
4.14. Tariff quotas.
4.15. Tariff ceilings.
4.16. Anti-dumping duties.
4.17. Countervailing duties.
4.18. Origin of goods.
4.19. Customs value.
4.20. Customs debt.
4.21. Customs-approved treatments.
5. INTERNATIONAL LOGISTICS AND TRANSPORT.
5.1. What Incoterms are.
5.2. International transport.
5.3. Transport insurance.
5.4. Foreign trade glossary.
6. PAYMENT METHODS AND FINANCIAL INSTRUMENTS FOR INTERNATIONALISATION.
6.1. Exchange rate risk hedging strategies.
6.2. Factoring as a tool to cover the risk of non-payment.
6.3. Forfaiting as a multiple hedging and financing mechanism.
6.4. Confirming.
6.5. International payment and collection methods.
6.6. Export financial support.
6.7. Development aid fund.
7. TOOLS FOR INTERNATIONALISATION.
7.1. Foreign trade documents.
7.2. International contracts.
7.3. ICEX.
7.4. Foreign trade institutions in Spain.
7.5. Main international economic organisations.
7.6. Useful websites for exporters.
8. INTERNATIONALISATION PLAN (PRACTICAL).