Course description
Understand the characteristics and particularities of today's more demanding 2.0 customer and, based on that understanding, develop a communication strategy built on new technologies.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. BUSINESS MODELS FOR THE NEW ERA.
1.1. Market.
1.2. Competition.
1.3. Customers.
1.4. Value proposition.
1.5. Change, transformation, creativity and development.
1.6. Channel strategies and new technologies.
2. CRM.
3. BUSINESS INTELLIGENCE.
4. UBIQUITY.
4.1. Mobility.
4.2. Mobile gamification.
5. SUPPORT AND MAINTENANCE.
6. ACTIVE LISTENING: SOCIAL MEDIA.
1.1. Market.
1.2. Competition.
1.3. Customers.
1.4. Value proposition.
1.5. Change, transformation, creativity and development.
1.6. Channel strategies and new technologies.
2. CRM.
3. BUSINESS INTELLIGENCE.
4. UBIQUITY.
4.1. Mobility.
4.2. Mobile gamification.
5. SUPPORT AND MAINTENANCE.
6. ACTIVE LISTENING: SOCIAL MEDIA.