Course description
Develop and manage websites for e-commerce.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. WEB MARKETING.
1.1. Strategic selling.
1.2. Search engine visibility.
1.3. Presenting information.
1.4. Audience.
1.5. Business environment.
1.6. Benefits and costs.
2. WEB DESIGN.
2.1. The Web: effective design, development and use.
2.2. Organising content: CMS.
2.3. Structure.
2.4. Multimedia presentations.
2.5. Measurable objectives.
2.6. Roles. Workflows.
2.7. The corporate website.
2.8. Standards.
2.9. Usability.
2.10. Creating a user model.
2.11. Usability testing.
2.12. RSS feeds.
2.13. Loading and response times.
2.14. Benefits of developing a good website.
3. WWW: PROTOCOLS AND LANGUAGES.
3.1. World Wide Web.
3.2. Basic concepts.
3.3. URL.
3.4. Client-server.
3.5. HTTP and HTTPS protocols. HTTP and MIME.
3.6. Markup languages.
3.7. CGI. Applets.
3.8. Cookies.
3.9. Configuring the main browsers.
3.10. Mobile operating systems.
3.11. Configurations.
3.12. Web services.
3.13. Secure connections.
3.14. Checking a website's standards - W3C (World Wide Web Consortium).
4. WEB APPLICATION DESIGN AND DEVELOPMENT.
4.1. Choosing the platform.
4.2. Languages.
4.3. J2EE standard components: Servlets and JSPs.
4.4. Critical elements on e-commerce pages.
4.5. Digital images.
4.6. Multimedia editing.
4.7. Digital video.
4.8. History. Pixels.
4.9. Frames.
4.10. Aspect ratio.
4.11. FPS (frames per second).
4.12. Progressive/interlaced video.
4.13. Video compression.
4.14. Video containers.
4.15. Analogue and digital video standards.
4.16. Analogue TV broadcasting: PAL, NTSC and SECAM.
4.17. Analogue standard formats: VHS, S-VHS, Video8.
4.18. Digital playback standard formats: DV, miniDV, DVD, Blu-ray.
4.19. Video signal interfaces: analogue and digital.
4.20. Digital audio.
4.21. The audio signal as a file.
4.22. Storyboards for designing films and animations.
4.23. Hardware for handling digital audio/video.
4.24. Sound cards.
4.25. Audio connections.
4.26. Analogue video capture cards.
4.27. Video cards.
4.28. Flash animations.
4.29. Digital video capture.
1.1. Strategic selling.
1.2. Search engine visibility.
1.3. Presenting information.
1.4. Audience.
1.5. Business environment.
1.6. Benefits and costs.
2. WEB DESIGN.
2.1. The Web: effective design, development and use.
2.2. Organising content: CMS.
2.3. Structure.
2.4. Multimedia presentations.
2.5. Measurable objectives.
2.6. Roles. Workflows.
2.7. The corporate website.
2.8. Standards.
2.9. Usability.
2.10. Creating a user model.
2.11. Usability testing.
2.12. RSS feeds.
2.13. Loading and response times.
2.14. Benefits of developing a good website.
3. WWW: PROTOCOLS AND LANGUAGES.
3.1. World Wide Web.
3.2. Basic concepts.
3.3. URL.
3.4. Client-server.
3.5. HTTP and HTTPS protocols. HTTP and MIME.
3.6. Markup languages.
3.7. CGI. Applets.
3.8. Cookies.
3.9. Configuring the main browsers.
3.10. Mobile operating systems.
3.11. Configurations.
3.12. Web services.
3.13. Secure connections.
3.14. Checking a website's standards - W3C (World Wide Web Consortium).
4. WEB APPLICATION DESIGN AND DEVELOPMENT.
4.1. Choosing the platform.
4.2. Languages.
4.3. J2EE standard components: Servlets and JSPs.
4.4. Critical elements on e-commerce pages.
4.5. Digital images.
4.6. Multimedia editing.
4.7. Digital video.
4.8. History. Pixels.
4.9. Frames.
4.10. Aspect ratio.
4.11. FPS (frames per second).
4.12. Progressive/interlaced video.
4.13. Video compression.
4.14. Video containers.
4.15. Analogue and digital video standards.
4.16. Analogue TV broadcasting: PAL, NTSC and SECAM.
4.17. Analogue standard formats: VHS, S-VHS, Video8.
4.18. Digital playback standard formats: DV, miniDV, DVD, Blu-ray.
4.19. Video signal interfaces: analogue and digital.
4.20. Digital audio.
4.21. The audio signal as a file.
4.22. Storyboards for designing films and animations.
4.23. Hardware for handling digital audio/video.
4.24. Sound cards.
4.25. Audio connections.
4.26. Analogue video capture cards.
4.27. Video cards.
4.28. Flash animations.
4.29. Digital video capture.