Course description
Understand the importance of creating, looking after and boosting your personal brand so you can analyse how you are perceived online, with tools to improve your online reputation and security.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
Introduction
Part 1. TRADITIONAL MARKETING AND PERSONAL MARKETING
INTRODUCTION
Chapter 1. TRADITIONAL MARKETING
1.1. The evolution of marketing
1.2. Marketing concepts
1.3. Marketing mix
1.4. The commandments of marketing
1.5. Marketing strategies
Reading for reflection: It is forbidden
Personal improvement exercise
Chapter 2. PERSONAL MARKETING
2.1. History of personal marketing
2.2. Personal marketing concepts
2.3. Personal marketing values
2.4. Dimensions of personal marketing
2.5. Benefits of personal marketing
Reading for reflection: The oak and the reed
Personal improvement exercise
Part 2. PERSONAL MARKETING PLAN
INTRODUCTION
2.1. Purpose (Where am I going?)
2.1.1. Personal vision
Personal marketing - Jorge Eliécer Prieto Herrera
Workshop
Visualisation exercise
2.1.2. Personal mission
2.1.3. Action plan
Action plan workshop
2.1.4. Personal goals
2.1.5. Personal SWOT
Reading for reflection: Purposes
Personal improvement exercise
2.2. Product (Who am I?)
2.2.1. Physical aspects
2.2.2. Mental aspects
2.2.3. Personality and attitude
2.2.4. A successful CV
2.2.5. Sense of humour
Reading for reflection: Who are you?
Personal improvement exercise
2.3. Price (What am I worth?)
2.3.1. First impressions
2.3.2. Personal budget
2.3.3. Personal and professional competence
2.3.4. Professional services proposal
2.3.5. Self-esteem
Reading for reflection: Portrait of a successful person
Personal improvement exercise
2.4. Place (Where am I?)
2.4.1. Personal and professional environment
2.4.2. Personal contacts
2.4.3. Sales channels
2.4.4. Scenarios for success
2.4.5. Networking
Reading for reflection: Being optimistic helps you succeed
Personal improvement exercise
2.5. Promotion (How do I do it?)
2.5.1. Portfolio of products and services
Contents
2.5.2. Who do I want to reach?
2.5.3. Effective time management
2.5.4. Effective communication
2.5.5. Personal entrepreneurship
Reading for reflection: Break out of your glass jar
Personal improvement exercise
2.6. Positioning (How am I doing?)
2.6.1. The personal brand
2.6.2. Neuromarketing
2.6.3. Training
2.6.4. Personal branding mistakes
2.6.5. Personal improvement
Reading for reflection: Fear of failure and rejection
Personal improvement exercise
Bibliography
Part 1. TRADITIONAL MARKETING AND PERSONAL MARKETING
INTRODUCTION
Chapter 1. TRADITIONAL MARKETING
1.1. The evolution of marketing
1.2. Marketing concepts
1.3. Marketing mix
1.4. The commandments of marketing
1.5. Marketing strategies
Reading for reflection: It is forbidden
Personal improvement exercise
Chapter 2. PERSONAL MARKETING
2.1. History of personal marketing
2.2. Personal marketing concepts
2.3. Personal marketing values
2.4. Dimensions of personal marketing
2.5. Benefits of personal marketing
Reading for reflection: The oak and the reed
Personal improvement exercise
Part 2. PERSONAL MARKETING PLAN
INTRODUCTION
2.1. Purpose (Where am I going?)
2.1.1. Personal vision
Personal marketing - Jorge Eliécer Prieto Herrera
Workshop
Visualisation exercise
2.1.2. Personal mission
2.1.3. Action plan
Action plan workshop
2.1.4. Personal goals
2.1.5. Personal SWOT
Reading for reflection: Purposes
Personal improvement exercise
2.2. Product (Who am I?)
2.2.1. Physical aspects
2.2.2. Mental aspects
2.2.3. Personality and attitude
2.2.4. A successful CV
2.2.5. Sense of humour
Reading for reflection: Who are you?
Personal improvement exercise
2.3. Price (What am I worth?)
2.3.1. First impressions
2.3.2. Personal budget
2.3.3. Personal and professional competence
2.3.4. Professional services proposal
2.3.5. Self-esteem
Reading for reflection: Portrait of a successful person
Personal improvement exercise
2.4. Place (Where am I?)
2.4.1. Personal and professional environment
2.4.2. Personal contacts
2.4.3. Sales channels
2.4.4. Scenarios for success
2.4.5. Networking
Reading for reflection: Being optimistic helps you succeed
Personal improvement exercise
2.5. Promotion (How do I do it?)
2.5.1. Portfolio of products and services
Contents
2.5.2. Who do I want to reach?
2.5.3. Effective time management
2.5.4. Effective communication
2.5.5. Personal entrepreneurship
Reading for reflection: Break out of your glass jar
Personal improvement exercise
2.6. Positioning (How am I doing?)
2.6.1. The personal brand
2.6.2. Neuromarketing
2.6.3. Training
2.6.4. Personal branding mistakes
2.6.5. Personal improvement
Reading for reflection: Fear of failure and rejection
Personal improvement exercise
Bibliography