Course description
Identify the key aspects of the protocol activities carried out by executive assistants when organising company events.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
MODULE 1. EVENT PLANNING
1. INITIAL NOTIONS OF EVENT PLANNING
1.1 Definitions.
1.2 Functions and need for protocol today
1.3 Classification of the different types of events
1.4 Protocol legislation and regulations
1.5 The protocol office
2. PROTOCOLS TO FOLLOW AT AN EVENT
2.1 Objectives and philosophy of the event
2.2 Main participants: organiser, host, guest of honour, sponsor, promoter.
2.3 Presiding over the event. Types
3. APPLYING TECHNIQUES FOR ORGANISING EVENTS
3.1 Stages of the protocol project
3.2 Choosing the event venue
3.3 Guests
3.4 Event programme: sequences
4. EVENT PLANNING
4.1 Key points for successful event organisation
4.2 Organising and planning events
4.3 Methodology: steps to follow
4.4 Activity schedule. Importance of the schedule. How to prepare it
4.5 Event timing and checklist: importance in the organisation and how to prepare them
4.6 Event budget: importance of the budget for sizing the event
4.7 Events with an impact on the company's corporate social responsibility
MODULE 2. FORMS OF COMMUNICATION AT EVENTS
1. DEFINING AND RUNNING AN ORGANISATION'S MAIN EVENTS
1.1 Company breakfasts, lunches and dinners
1.2 Visits to the organisation's facilities: customers, VIPs and authorities
1.3 High-level meetings
1.4 Openings
1.5 Customer presentations
1.6 Tribute events
1.7 Anniversaries
1.8 General meetings and shareholders' meetings
1.9 Incentive trips
1.10 Internal conventions
1.11 Taking part in trade fairs
1.12 Organising and taking part in conferences
1.13 Sponsorship
1.14 Roadshows
1.15 Awards
1.16 Other relevant events: foundation stone ceremonies, visitors' books, signing of agreements, cocktail parties and receptions
2. IMPLEMENTING A GRAPHIC IDENTITY FOR EVENTS
2.1 Introduction to corporate identity: concepts of corporate culture, corporate image and graphic identity
2.1.1 Basic elements of visual communication: colour, shape, typography, composition
2.1.2 Basic elements of brand image: symbol (logo symbol), logotype, brand
2.1.3 The graphic identity manual: corporate culture and image and their relationship with graphic identity; what we want to convey; basic elements of a graphic identity manual
2.2 Using graphic identity elements at different types of events
2.2.1 Company and event image, stationery, merchandising and corporate gifts, signage and posters; ephemeral architecture: stands and stage design; multimedia elements: projections, presentations, video and interactive content
3. CONCEPTUALISING SOCIAL PROTOCOL
3.1 Definitions
3.2 Essential rules of courtesy
3.3 Personal image and etiquette
3.4 Organising a dining room
3.5 Seating guests
MODULE 3. PROTOCOL 4.0
1. SECURITY AND PROTOCOL MANAGEMENT
1.1 The importance of the security operation
1.2 The difference between prevention and emergency
1.3 Qualified staff for the security operation
1.4 Occupational risk prevention for protocol, communication and security staff. Basic notions
2. THE ROLE OF ICT IN PROTOCOL
1. INITIAL NOTIONS OF EVENT PLANNING
1.1 Definitions.
1.2 Functions and need for protocol today
1.3 Classification of the different types of events
1.4 Protocol legislation and regulations
1.5 The protocol office
2. PROTOCOLS TO FOLLOW AT AN EVENT
2.1 Objectives and philosophy of the event
2.2 Main participants: organiser, host, guest of honour, sponsor, promoter.
2.3 Presiding over the event. Types
3. APPLYING TECHNIQUES FOR ORGANISING EVENTS
3.1 Stages of the protocol project
3.2 Choosing the event venue
3.3 Guests
3.4 Event programme: sequences
4. EVENT PLANNING
4.1 Key points for successful event organisation
4.2 Organising and planning events
4.3 Methodology: steps to follow
4.4 Activity schedule. Importance of the schedule. How to prepare it
4.5 Event timing and checklist: importance in the organisation and how to prepare them
4.6 Event budget: importance of the budget for sizing the event
4.7 Events with an impact on the company's corporate social responsibility
MODULE 2. FORMS OF COMMUNICATION AT EVENTS
1. DEFINING AND RUNNING AN ORGANISATION'S MAIN EVENTS
1.1 Company breakfasts, lunches and dinners
1.2 Visits to the organisation's facilities: customers, VIPs and authorities
1.3 High-level meetings
1.4 Openings
1.5 Customer presentations
1.6 Tribute events
1.7 Anniversaries
1.8 General meetings and shareholders' meetings
1.9 Incentive trips
1.10 Internal conventions
1.11 Taking part in trade fairs
1.12 Organising and taking part in conferences
1.13 Sponsorship
1.14 Roadshows
1.15 Awards
1.16 Other relevant events: foundation stone ceremonies, visitors' books, signing of agreements, cocktail parties and receptions
2. IMPLEMENTING A GRAPHIC IDENTITY FOR EVENTS
2.1 Introduction to corporate identity: concepts of corporate culture, corporate image and graphic identity
2.1.1 Basic elements of visual communication: colour, shape, typography, composition
2.1.2 Basic elements of brand image: symbol (logo symbol), logotype, brand
2.1.3 The graphic identity manual: corporate culture and image and their relationship with graphic identity; what we want to convey; basic elements of a graphic identity manual
2.2 Using graphic identity elements at different types of events
2.2.1 Company and event image, stationery, merchandising and corporate gifts, signage and posters; ephemeral architecture: stands and stage design; multimedia elements: projections, presentations, video and interactive content
3. CONCEPTUALISING SOCIAL PROTOCOL
3.1 Definitions
3.2 Essential rules of courtesy
3.3 Personal image and etiquette
3.4 Organising a dining room
3.5 Seating guests
MODULE 3. PROTOCOL 4.0
1. SECURITY AND PROTOCOL MANAGEMENT
1.1 The importance of the security operation
1.2 The difference between prevention and emergency
1.3 Qualified staff for the security operation
1.4 Occupational risk prevention for protocol, communication and security staff. Basic notions
2. THE ROLE OF ICT IN PROTOCOL